Google Rolls Out .app Top-Level Domain, Comes With HTTPS Encryption by Default
A TLD is the last part of a domain name, like .com in "www.google.com" or .google in "blog.google". The .app TLD specifically for apps and app developers, with added security to help you showcase your apps to the world.
Even if you spend your days working in the world of mobile apps, you can still benefit from a home on the web. With a memorable .app domain name, it's easy for people to find and learn more about your app. You can use your new domain as a landing page to share trustworthy download links, keep users up to date, and deep link to in-app content.
A key benefit of the .app domain is that security is built in—for you and your users. The big difference is that HTTPS is required to connect to all .app websites, helping protect against ad malware and tracking injection by ISPs, in addition to safeguarding against spying on open WiFi networks. Because .app will be the first TLD with enforced security made available for general registration, it's helping move the web to an HTTPS-everywhere future in a big way.
source: developers.googleblog.com
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